The Lego Movies: The Building Blocks of Transbranding – Transmedia Blueprint
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
The Lego Movies: The Building Blocks of Transbranding – Transmedia Blueprint
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
Cultural Studies of LEGO: More Than Just Bricks | SpringerLink
Global transmedia & the everyday: LEGO case study | Seth Giddings's ePortfolio
Abigail Marks: Deploying Transmedia Branded Entertainment - MIPBlog
La narrativa transmedia en la publicidad: el caso de “LEGO” | Ámbitos. Revista Internacional de Comunicación
Qué es la narrativa transmedia y cómo utilizarla en tu estrategia de contenidos
VIRTUAL ILLUSION: Lego, um exemplo inspirador
LEGO Studies: Examining the Building Blocks of a Transmedial Phenomeno
LEGO Transmedia Storytelling
Transmedia Storytelling: superpoderes para contar tu negocio - STORYTELLING&CO.
PDF) 8. "Everything is Awesome:" Spreadability and The LEGO Movie | Joyce Goggin - Academia.edu
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
Transmedia Marketing: Lego by Kara Stribling
The Lego Movies: The Building Blocks of Transbranding – Transmedia Blueprint
The Lego Movies: The Building Blocks of Transbranding – Transmedia Blueprint
What Makes LEGO LEGO?: An Interview with Jonathan Rey Lee (Part Two) — Pop Junctions
Story Toys: Transmedia Play in LEGO Star Wars | SpringerLink
LEGO Friends Petition: Parents, Women And Girls Ask Toy Companies To Stop Gender-Based Marketing | Lego friends, Lego, Toys for girls
Back to the Shire: Lego Dimensions and Intertextual Transmedia Play
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
Back to the Shire: Lego Dimensions and Intertextual Transmedia Play
